veganise.it
Our own product: a web app that rewrites favourite recipes vegan - web, software and AI under one roof
veganise.it is our own product: a web app that rewrites favourite recipes vegan. There is no client behind this project, no brief and no confidentiality line. Which is exactly why this case can show what usually stays hidden behind logins and agreements: the product itself, doing its job.
Why we hired ourselves
Anyone who cooks vegan knows the mental arithmetic: the family recipe calls for cream, bacon and parmesan, and every ingredient starts a small negotiation. That everyday question became our playground - and the playground grew into a real product, with everything that comes with one.
The deeper reason is a different one, though. Whatever we recommend to businesses, we want to have been through ourselves first: designing a product, building it, running it, growing it - at our own risk, not a client's. veganise.it is our training ground for that. And since nobody sets limits here, you get to see all of it.
The transformation
The veganise.it homepage makes a promise: the same lasagne your mum taught you - just vegan. We took it at its word and sent a classic lasagne recipe from one of the big recipe sites through the converter.
44 seconds later, the vegan version was on the screen. Seven ingredients were swapped:
Classic Lasagne
VEGANThis is not a find-and-replace list. Every swap arrives with its reasoning: smoked tempeh takes over the bacon's smokiness and its job in the frying pan, lentils bring the body of the beef mince, finely chopped mushrooms the roasted depth. The instructions are rewritten from scratch - step by step, with adjusted cooking times, chef's tips and nutrition notes. And the app gives its verdict on how well the dish converts at all. The lasagne: 8 out of 10.
Watching the AI work
This is the run that produced the card above - recorded while it happened:
While it converts, the app shows what the AI is doing: reading the recipe, identifying the animal products, choosing the swaps, adapting the cooking method, writing the new instructions. The wait becomes something worth watching.
The result is a recipe page that shows both sides - the original struck through, the vegan answer beside it, and the reasoning behind every swap:
Built like a real product
A demo that runs once is quick to build. veganise.it is the opposite: a product with accounts and protected access, a monthly allowance of free conversions and a subscription for everyone who wants more - payment and self-service handled right in the app. The interface ships in English and German.
A kitchen platform has grown around the converter: saved recipes, a weekly meal plan, a shopping list, a pantry. Plus a browser extension that grabs recipes straight from the page you are reading, and a mobile shell waiting for its app-store moment.
The honest part belongs in the story too: veganise.it is in early access. The public site runs the waitlist, the wiki and the converter, while the full platform matures behind it - and that maturing is the point. A product is not a project with a hand-in date; it is an operation: watch, fix, extend. We practise that here every week.
What this has to do with your project
You probably don't need a recipe converter. But maybe you need a web app with accounts and payments, a tool that takes routine work off your team, or an AI that is built cleanly into a real workflow instead of sitting next to it as a gimmick. This case is the proof that we can carry the whole arc - idea, product, operation, from one point of contact.
And because it is our own product, you don't have to take our word for anything: veganise.it is live. Try it yourself.