From our practice

Insights

What we learn along the way, written so you can follow it without an IT background.

  1. 8 July 2026Relaunching your website without vanishing from GoogleWhy rankings drop after a relaunch and how to prevent it: redirects that stay, addresses worth keeping, and the two mistakes behind almost every crash
  2. 8 July 2026Your brand lives in Word, not in the manualWhy corporate design falls apart in everyday work even when the brand manual is perfect - and what actually helps: templates where the work happens, one source for every file, and self-service instead of rules
  3. 8 July 2026When your quote lands in spamEmail that doesn't arrive is the quietest business risk: no error, no notice, just no reply. Why the rules have tightened and how to get your company's email on the safe side
  4. 8 July 2026Website builder or agency: the honest decisionFor some companies, a website builder is the right choice - and that's an agency saying so. Where the limits really are, which questions settle the decision, and what to do if you already have one
  5. 6 July 2026AI in your business: what actually works today - and how to introduce itWhat AI is, what it can do and which part of it your business actually needs - choosing tools, data protection under the revised Swiss DPA, and a rollout with 1:1 coaching

This section grows as we publish. Client projects live under Work.