From our practice
Insights
What we learn along the way, written so you can follow it without an IT background.
Guide
Bringing AI into your businessThe guide for small Swiss businesses: where AI actually pays off, how to pick the first use case, and how to keep data, team and costs under control7 chapters · 11 min readGuide
The website relaunch without lossesThe guide for businesses heading into a website relaunch: what is at stake, which addresses and listings need to move with you, and what you may demand from your web partner7 chapters · 11 min read- 8 July 2026Your brand lives in Word, not in the manualWhy corporate design falls apart in everyday work even when the brand manual is perfect - and what actually helps: templates where the work happens, one source for every file, and self-service instead of rules
- 8 July 2026When your quote lands in spamEmail that doesn't arrive is the quietest business risk: no error, no notice, just no reply. Why the rules have tightened and how to get your company's email on the safe side
- 8 July 2026Website builder or agency: the honest decisionFor some companies, a website builder is the right choice - and that's an agency saying so. Where the limits really are, which questions settle the decision, and what to do if you already have one
- 6 July 2026What AI is and what it can do: a calm explainer for businessesWhat AI is, what it can do and which part of it your business actually needs - choosing tools and data protection under the revised Swiss DPA, explained for Swiss businesses
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